Don’t get TikTok? That’s okay, we do!
FROM OUR CEO: I have a confession to make: I’ve been a TikTok holdout. Even as the platform skyrocketed in […]
What Brands Should Know About Working With High-Profile Influencers
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the
Grow Your Audience: How to Use TikTok Marketing For Leads
Social media has reshaped the world of ads and brand marketing. Instead of paying for TV time, brands and businesses
Build Your Brand with TikTok Marketing: 5 Smart Tips for Creating Authentic Content
Build Your Brand with TikTok Marketing With more than 1 billion users worldwide, it’s no wonder TikTok has become prime
Leading through Tragedy and Trauma
FROM OUR CEO: Two weeks ago, I sent an email to our team, sharing how distraught my partners and I
How to Use Influencer Marketing to Grow Your Brand
Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity during the
Marketing to Gen X: How Brands Can (Finally!) Get it Right
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest
Boost Brand Sales with Social Commerce Influencer Campaigns
When it comes to reaching target consumers at precisely the right moment to encourage a purchase, it’s hard to imagine
Macro Influencers: Everything to Know About Hiring High-Profile Creators
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the
Successful Influencer Campaigns: 5 Best-Practice Tips
Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty, and boost sales. In today’s noisy online environments,
CreatorIQ’s TikTok Partnership is Good News for Sway Group Clients
We have great news for anyone considering TikTok influencer marketing in 2022: thanks to our technology partner CreatorIQ, Sway Group
Influencer Marketing Trends for 2022
Interested in what we think the influencer marketing trends for 2022 will be? After another year like no other, it’s