5 Tips for Planning a Successful Holiday Influencer Marketing Campaign
For influencer marketing agencies, summertime is when the holiday season truly begins. The holiday season is a prime opportunity for […]
Announcing The Art of Sway
You know that when a newsletter starts out with “HUGE NEWS!!!” you’re probably about to read about something that is
Brave Brands Only: Are You Ready for Social Shopping?
Is social commerce the Next Big Thing in influencer marketing, or the Next Big Fizzle? I’m sure you’ve seen some
Episode 1: Mary Nice Talks Gender Conditioning in the Workplace
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all”
Influencer Marketing Authentication: First-Party Data Changes Everything
In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic
Brands Taking a Stand: Five Critical Tips for Getting it Right
In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social
Sway Group’s Influencer Marketing Measurement Aligned with New ANA Guidelines
“How can I measure my influencer marketing?” If there’s one question that used to plague the influencer marketing industry more
3 Big Myths About NIL Influencer Marketing That Brands Need To Know
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college
Being Real: We’re Excited for Sway Proof
FROM OUR CEO: Have you checked out the latest and greatest social media platform, BeReal? I’ve been using it for a
Grow Your Audience: How to Use Instagram Marketing for Your Brand
With more than 1 billion active monthly users, Instagram is a great place to curate an audience for your brand
3 Tips on How to Provide Effective Content Feedback to Influencers
Influencer marketing is a great way to organically increase the visibility of your brand. The right partnership with a trusted
Is Your Lack of Diversity Showing?
FROM OUR CEO: I want to talk about representation this week, by way of complaining about Too Many “Inspiring” White