10 Influencer Marketing Companies That Help Brands Succeed In a Digital World

January 17, 2022
Influencer marketing has been around for a long time, and it all started with mainstream celebrities and passionate bloggers. Companies...
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How PR pros and brand managers can counter ‘cancel culture’ with influencers

December 20, 2021
When it comes to the term “cancel culture,” PR pros might be tempted to steer clear of what’s become a...
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Talking Influence Directory Q&A: Sway Group

December 15, 2021
Talking Influence chatted with Danielle Wiley, CEO, and Founder of directory listed agency, Sway Group, to find out more about...
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81% of marketers see brand values gain influence over ad buying, study finds

December 10, 2021
Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency...
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Even Influencers Are Impacted By Supply Chain Shortages

November 17, 2021
Creators are still in demand even as brands' marketing plans are in flux this holiday season
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Johnson & Johnson Turn to Influencers for Help in Reaching Gen-Z Shoppers

November 16, 2021
The breakup of Johnson & Johnson will test the power of celebrity as its consumer business turns to influencers—not care...
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J&J is Betting That Breakup Will Help Brands Regain Influence

November 16, 2021
J&J breakup will test the power of celebrity as its consumer business turns to influencers -- not care providers --...
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Rebecca Camhi Joins Sway Group as Director of Client Services

November 15, 2021
Former UEG and Edelman exec to focus on delivering value across expanding client roster
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Revolving Door Roundup: Havas, Mojo Supermarket, Publicis and More

November 12, 2021
Christmas ads are in heavy rotation already, so even if you find tinsel distracting, you have no choice but to...
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Coffee with Danielle Wiley, CEO and Founder of Sway Group

August 6, 2021
If you ask Danielle Wiley, being a CEO may arguably be easier than being a content creator.
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CEO Danielle Wiley Honored “Top Women in Communications” Honors

May 25, 2021
Danielle Wiley, Founder & CEO of Sway Group has been selected as an honoree in Ragan & PR Daily's "Top...
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Pebbles Campaign: 23 Influencers + 30 Videos = 6,900 Clicks

June 11, 2020
Because expecting kids to interact with the back of a cereal box while eating breakfast is rather Stone Age, Pebbles...
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New Research from Sway Raises the Bar for Influencer Marketing Metrics

January 13, 2020
Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider for tracking, managing and reporting...
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New Research from Sway Raises the Bar for Influencer Marketing Metrics

January 13, 2020
Find out how Sway Group influencer campaigns on Instagram generate engagement rates that are 60% better than the industry average...
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Influencers help promote ABLEnow financial savings tool for those with disabilities

November 29, 2019
The initial campaign generated more than double its initial engagement goals.
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ABLEnow Campaign Breaks Initial Benchmark Goals at Launch

November 25, 2019
An innovative influencer marketing campaign designed to bring awareness to ABLEnow, the new financial savings tool designed to serve people...
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The Ins And Outs of Using Influencers To Market To Gen Z

October 1, 2019
In addition to finally getting to visit Brooklyn’s hot new Industry City complex, the Youth Marketing Summit was a chance...
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Sway Group Acquires iFabbo

August 1, 2016
Sway Group is widening its sphere of influence. The content marketing agency has acquired iFabbo, a network of beauty, fashion...
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INC. 5000 How This Entrepreneur Built a $4.3 Million Marketing Agency for Mommy Bloggers

January 4, 2016
For years, Danielle Wiley's business idea stared her in the face--until one day when she just had to act.
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PR PROfile: Danielle Wiley, Sway Group

November 11, 2015
What opportunities in the marketplace led you to start Sway Group? While at Edelman, I recognized a need for a...
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Sway Group connects big brands with army of 90,000 bloggers

February 20, 2015
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...
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PROFILES/STRATEGIES A case for the middleman: Danielle Wiley built a business uniting big-time brands with big-name bloggers

January 27, 2015
Danielle Wiley knew a link was missing. She wanted to connect brands in need of content to bloggers who produce...
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This Agency Quickly Delivered 18 Million Targeted Impressions for CVS Pharmacy

January 12, 2015
Sway Group finds social influencers who get results
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Former Edelman Executive Debuts Blogger Venture

March 21, 2013
Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies...
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Now, Mommy Bloggers Have Their Own Talent Agency

June 20, 2011
Sway Group Taps Into Niche Market by Matching Writers With PR Firms to Book Branded Campaigns, Assist in Generating Revenue
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