Influencer Marketing Services

For over ten years we’ve been passionate about influencer-driven brand storytelling, evolving our services along the way to support ever-changing technology and consumer landscapes. We are proud to be your full-service partner for exceptional influencer marketing campaigns, with stellar content and guaranteed results.

Our Services Include:

Identifying the right influencers for campaigns is one of our superpowers: we know this step is critical for ensuring audience resonance. We leverage data-driven insights, robust tech tools, and our own firsthand knowledge in order to handpick the best creators for the job.
When you partner with us, you get a full team dedicated to your business goals. From recruitment to influencer communications to QA,reporting and payments, we handle the detail work so our clients can stay focused on the big picture.
Great brand storytelling comes from great content, and we have an in-depth understanding of what today’s audiences are looking for. We offer custom content strategies based on client KPIs.
We’ve spent years establishing best practices for ensuring quality and FTC compliance for our influencer programs. You can count on our expert QA team to verify that every single piece of campaign content meets our sky-high standards and is compliant with both platform and federal guidelines.
Ever-changing social media platform algorithms can limit organic discovery, which is why our campaigns include sophisticated social ad strategies to insure the right kind of reach.
All the agency claims in the world don’t mean a thing without the results to back them up. We’re so confident in our ability to help our clients achieve their influencer marketing goals, we include guaranteed social metric minimums for every campaign.

Social platforms we excel at:

Instagram

Facebook

Blogs

YouTube

TikTok

Twitch

Twitter

Pinterest

"Sway Group helped us launch our new brand to a geo-targeted and retailer-specific online audience. Their influencer services team is so easy to work with, and we were extremely impressed by the quality of the content in our campaign."

Janet Chambers, Freak Flag Organics

"I value the Sway Group as a critical extension of my small and mighty communications team. We would never be able to engage influencers in such an organized, effective and efficient way without their help."

Sarah Findle, Coleman Natural Foods

"Sway Group consistently finds the right people for our goal of reaching ABLE-eligible families. Their genuine personal stories really help to drive the right kind of awareness — along with increased site traffic and account signups."

Sarah Pennington, ABLEnow

We Have a Dedicated Influencer Network

Sway Group has over 30K authenticated creators in our influencer network, spanning a great variety of interests and verticals. We work with influencers of all audience sizes, with a particular focus on high-engagement nano and micro influencers. Our ongoing dedication to top-quality influencer content includes vetting creators and verifying activity and engagements, so our clients can be assured of non-fraudulent campaign performance.

Whether you’re looking to reach music lovers in the Midwest or big-city millennial moms (who also love dogs), we have the toolset and relationships to connect you with your ideal demographic.

influencer example

Client-Facing Influencer Dashboard

Our dashboard was developed in partnership with CreatorIQ, resulting in a proprietary system for influencer and campaign management, tracking, and reporting.

This software helps us share potential influencers for clients, with dynamic influencer profile one-sheets that include social reach, engagement rate, audience demographics, historical performance, and more. We also use our dashboard to display client campaign performance in real-time, with dollar-specific social media valuations, first party data from all social platforms, and actual impressions on blog posts (based on a tracking pixel exclusive to Sway Group).

As a Sway Group client, you’ll have dashboard access that includes:

  • Interactive lists of recommended influencers for your campaign
  • Options for easily approving, rejecting, or adding commentary regarding individual influencers
  • Real-time access to content performance with visual data display
  • Comprehensive campaign reporting based on platform API metrics (as opposed to self-reporting)

While our software is integral to what we do, we know the best influencer marketing requires a strong human element. When it comes to recruiting and communicating with influencers, detecting fake followers, ensuring the quality of our campaigns, and leveraging our years of experience to help guide our clients towards success, we don’t rely on automated solutions. Our technology allows us to focus on strategy and service — but it doesn’t replace the personal relationships and community expertise that drives our business.

Why We’re Different Than Other Influencer Marketing Agencies

Challenging Influencer Recruitments

Using real voices to communicate brand benefits works for even the trickiest of topics. While we’ve worked on plenty of ‘traditional’ influencer campaigns, we’ve also successfully worked with brands that run the spectrum from mental health awareness to winter windshield covers to incontinence products. We have the in-depth network and influencer connections to find the right people to promote your business, no matter what.

Fast Turn Campaigns

Whether you’re looking to run a high-volume campaign timed with an event or season, or you simply need some brand-owned content ASAP, we can deliver on a dime. Our processes have been honed over the years along with our influencer knowledge and relationships: we know exactly how to produce fast, effective results for our time-pressed clients.

Paid Media Strategies

Our paid media strategies complement our influencer marketing campaigns, reaching highly targeted additional audiences and amplifying overall engagement. The secret to paid media success is doing more than simply purchasing ad space on a social platform: we use a mix of compelling influencer content, dark ads aimed at designated demographics, and proprietary granular-level targeting tools to increase campaign impact.

Exceptional Content Strategies

Many influencer marketing companies are limited to using algorithms to identify potential creators for brands to contact. In comparison, we can handle any — or every! — aspect of your influencer and content marketing efforts, from vetting the best campaign talent to tracking performance metrics in real time.

We know that today’s audiences don’t respond to influencer posts that feel bland or inauthentic, which is why we encourage flexible content prompts that allow for creativity and spark dialogue. In the end, your brand messaging is elevated by influencers and consumers alike, with plenty of opportunities for you to join the conversation.

Industry-Leading Performance

Our best-in-class influencer storytelling and media exceeds the industry engagement rate by up to 3x. While content quality may be subjective in nature, there are plenty of metrics that provide insight into how a post resonates with its audience — and here at Sway Group, we consistently outperform the competition when it comes to sponsored content performance.

One of the strongest indicators of an agency’s worth is their repeat business. We’re proud to say that we continually partner with some of the best brands out there, and there’s a reason they keep coming back: from food to parenting to consumer goods, we deliver brand engagement that moves the needle.

Whether you need top-notch standalone content assets or a full spectrum of innovative media strategies, we can present your brand through the right kind of lens for your campaign objectives.

Our Approach to Diversity & Inclusion

The principles of diversity, equity, and social justice are fundamental to what we do, and we prioritize inclusivity and respect as a business and as individuals. We are a women-owned and operated business, committed to supporting women’s economic empowerment and gender parity in commerce.

We know that influencer campaigns are more powerful when they authentically represent the lives of the audiences who experience them, and that recognizing and honoring diversity is critical for today’s marketing outreach.

Now more than ever, it’s important for brands to put action behind their stated values. We can help you reach socially-conscious consumers through the right kind of influencer outreach, thanks to our diverse network of creators and tastemakers who know what’s meaningful to audiences. Influencers have the trust and credibility that audiences are drawn to, and can share corporate initiatives within their own like-minded views on social, environmental or political issues.

Quantifiable Results, Guaranteed

All the agency claims in the world are nothing but empty promises without measurable results. Sway Group’s in-depth campaign metrics and analysis means that determining a campaign’s success is never a guessing game. Our data-driven insights not only demystify campaign reach, they reveal valuable levels of audience interest and involvement.

Sway Group campaigns are built on our extensive knowledge of what makes influencer and social media programs successful. We’re so confident in our ability to develop the right strategic outreach with the right social advertising elements, we’re able to offer our clients guaranteed social minimums.

Full-Service Partnership

Our full-service, hands-on approach means we’re more than an agency: we’re your partner, serving as a powerful extension of your team. Sway’s amazing staff is filled with passionate experts with plenty of agency and brand experience, along with numerous years in the influencer and social media space.

As a client, you’ll receive hands-on strategic service throughout the course of your program, from research and creative development to performance metrics and analysis. Your campaign team at Sway Group includes 6-8 staff members dedicated to your success: an account director, campaign manager, influencer coordinators, quality assurance analysts, and insights and reporting professionals.

Quality of Influencer Network

Sway Group’s diverse influencer network spans many topics and verticals, with niches and sub-niches that support various brand initiatives. Our thousands-strong network of creators and tastemakers know what’s meaningful to their audiences, and can in turn share your messaging in a way that truly resonates.

We have the toolset and relationships to identify best-fit talent for your business goals, with a dashboard that delivers highly vetted influencer profiles that include social reach, engagement rate, audience demographics, historical performance, and more.

When it comes to recruiting and communicating with influencers, detecting fake followers, and ensuring the quality of our campaigns, our technology allows us to focus on strategy and service — but it doesn’t replace the personal relationships and community expertise that drives our business. Ultimately, we rely on a mix of art and science to connect your brand with the audiences in your ideal demographic.

Our best-in-class influencer marketing programs consistently yield up to 3x the industry engagement rate, thanks to our unwavering commitment to content quality and audience resonance. In short, we excel at the kind of influencer marketing that works.

Contact Us Today