Our Core Services

INFLUENCER CAMPAIGNS

We specialize in delivering best-in-class influencer content for our clients, which consistently yields up to 3x the industry engagement rate. From creative services to influencer activation, every campaign starts with a customized content strategy. Social engagement minimums are guaranteed, with real-time performance metrics, handpicked talent and data-driven insights. Our diverse network of influencers across multiple platforms allows for a broad spectrum of media strategies — and our hands-on approach means we will personally help you discover what works best for your brand.

• Blog Posts
• Video
• Instagram Visual Storytelling
• Facebook Content
• Live Events
• Social Media Amplification

It is Sway Group standard practice to dedicate a portion of each influencer campaign budget to paid media to ensure that our client’s message reaches their target audience.

PAID SOCIAL ADVERTISING

Sway Group develops and executes strategic paid social advertising campaigns across all major social platforms as stand alone programs. We combine creative and paid social media expertise to reach our client’s target audiences.

CONTENT STUDIO

Looking for professional, editorially-driven content? Our Social Content Studio delivers brand-owned, influencer-driven content without the need to run an influencer marketing campaign. Our team of content producers, photographers, videographers and graphic designers can quickly and efficiently produce authentic original content that resonates with your target audience with no ownership limitations.

SOCIAL MEDIA MANAGEMENT

We offer strategy and hands-on management for brand social media accounts (Facebook, Instagram, Twitter, and Pinterest) in order to help businesses grow their social presence, drive engagement, and meet specific KPIs. Our full-service capabilities include platform-specific creative direction, key audience targeting, content calendar creation and management, content creation and publication, and in-depth reporting and analysis.

WORKSHOPS

For clients with in-house influencer management teams, we run workshops and training sessions for both marketing and legal stakeholders. We offer a custom curriculum that streamlines the process of recruiting, managing, and activating influencers at scale.