Cesars
Pet Owners Delight in Cesar’s Quirky Social Campaign

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The Challenge:
- Increase awareness and engagement around Cesar® Canine Cuisine and its commitment to supporting special connections between owners and their pets around the holidays
- Strengthen the social and digital footprint of Cesar® dog food products during the holidays; generate 25-30M impressions across all social media platforms and drive participation in Cesar’s #MatchyMatchy sweepstakes
The Sway Solution:
- Pet owner influencers shared fun lifestyle images of themselves and their dogs wearing matching sweaters, as part of Cesar’s #MatchyMatchy campaign
- Instagram influencers created Instagram photos or videos and Stories, and also shared their photos with their Facebook communities
- Social media amplifiers spread the blog content across Twitter, Facebook, and Instagram, driving more engagement and traffic to Cesar’s sweepstakes website


