Pet Owners Delight in Cesar’s Quirky Social Campaign


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clicks to the Cesar Canine Cuisine campaign landing pages

The Challenge:

  • Increase awareness and engagement around Cesar® Canine Cuisine and its commitment to supporting special connections between owners and their pets around the holidays
  • Strengthen the social and digital footprint of Cesar® dog food products during the holidays; generate 25-30M impressions across all social media platforms and drive participation in Cesar’s #MatchyMatchy sweepstakes

The Sway Solution:

  • Pet owner influencers shared fun lifestyle images of themselves and their dogs wearing matching sweaters, as part of Cesar’s #MatchyMatchy campaign
  • Instagram influencers created Instagram photos or videos and Stories, and also shared their photos with their Facebook communities
  • Social media amplifiers spread the blog content across Twitter, Facebook, and Instagram, driving more engagement and traffic to Cesar’s sweepstakes website