Pet Owners Delight in Cesar’s Quirky Social Campaign


total shares/repins/retweets


total comments


clicks to the Cesar Canine Cuisine campaign landing pages

The Challenge:

  • Increase awareness and engagement around Cesar® Canine Cuisine and its commitment to supporting special connections between owners and their pets around the holidays
  • Strengthen the social and digital footprint of Cesar® dog food products during the holidays; generate 25-30M impressions across all social media platforms and drive participation in Cesar’s #MatchyMatchy sweepstakes

The Sway Solution:

  • Pet owner influencers shared fun lifestyle images of themselves and their dogs wearing matching sweaters, as part of Cesar’s #MatchyMatchy campaign
  • Instagram influencers created Instagram photos or videos and Stories, and also shared their photos with their Facebook communities
  • Social media amplifiers spread the blog content across Twitter, Facebook, and Instagram, driving more engagement and traffic to Cesar’s sweepstakes website
Cesars dog food influencer content
Cesars influencer marketing example
Cesars influencer content example