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Content Marketing

Moxie Research Confirms Influencers Prefer Working With Networks

Our friends at Moxie USA recently conducted research on influencer marketing – What voices carry weight in our community? Why? What does it mean for brand marketers? According to Moxie’s 2014 Influencer Marketing Research, influencers have a very favorable attitude towards influencer networks. Sway Group CEO Danielle Wiley contributed to the research when interviewed on the role of influencer networks. Influencers…

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Sway Group CEO at Marketing Land: “The Fatal Mistake Content Marketers Are Making With Nofollow”

no follow link mistakes

Have you ever second-guessed running a blogger sponsorship, for fear that Google’s nofollow link requirement would make the endeavor an SEO failure? Sway Group CEO Danielle Wiley addresses this common misconception in her latest Marketing Land article, titled “The Fatal Mistake Content Marketers Are Making With Nofollow.” She writes, When marketers focus too much of their attention on search engine…

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Sway Group CEO at Marketing Land: “Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople”

how to influence purchase

Sway Group’s CEO Danielle Wiley is a featured writer for Marketing Land (don’t miss her article on “How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account”), and her most recent contribution just went live this morning. In “Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople,” Danielle shares her thoughts on adopting…

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Sway Group CEO at Marketing Land: “How To Market On Pinterest And Instagram”

Are you a fan of Marketing Land? It’s a fantastic resource for news and information on internet marketing, marketing issues and the online marketing industry, and Sway Group’s CEO Danielle Wiley is one of the site’s latest expert contributors. Her current article is titled “How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account.”…

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