Content Marketing

How To Harness the Power of Current Events into Your Marketing Strategy

Current events can be a great vehicle to share your product with consumers. Not only are certain events, like the Olympic Games, a worldwide event, they’re also some of the most searchable topics on the web at that moment. Incorporating current events into your marketing can help increase your visibility and sell your product. Weaving the Summer Olympics into Your Content…

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What’s the Difference? Content Marketing vs. Inbound Marketing

A simple Google search will reveal one of the hottest topics in marketing today: inbound marketing versus content marketing. There are a plethora of opinions on the similarities, differences, and importance of both types of marketing strategy. It can be hard to navigate through this when planning your brand’s overall marketing strategy, so we’re starting at the beginning of this…

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A Guide to Your Best Content Marketing

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. (Learn more about content marketing here.) Many consumers have become blind to ads online, easily ignoring them or even avoiding them altogether with ad blockers. Content marketing provides a…

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What is Content Marketing?

  Curious about other marketing terms? Learn about influencer marketing and word of mouth marketing too. You have probably heard the term content marketing, but do you know exactly what it means? The Content Marketing Institute, an organization whose mission is to advance the practice of content marketing, defines it as: Content marketing is a marketing technique of creating and distributing valuable, relevant and…

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Content Marketing Strategies to Increase Sales

While content marketing may have varied goals (such as brand awareness, website traffic, lead generations, etc.), ultimately the goal should be to drive business and increase revenue. You can use great content to connect with new audiences, learn more about your audience, and help drive sales. We put together 3 tips for using content marketing strategies to increase sales. If…

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Branded Content Marketing: 3 Stellar Examples

Branded Content Marketing: 3 stellar examples

Branded content marketing isn’t necessarily the same thing as content marketing. Content marketing campaigns typically focus on the product, with content that is informative, and the return on investment (ROI) is focused on sales and lead-generation. On the other hand, branded content marketing campaigns are often associated with creative video ads and other entertainment driven content. The goal is to…

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