Category

Content Marketing

How Facebook Reactions Impact Your Content Strategy

For the past year, Facebook has been releasing new, creative features that allow marketers to uniquely promote their products on social media and better engage with prospects. However, one feature that stands above the rest is Reactions. Facebook Reactions are a great tool for marketers to use to evaluate the strength of their content marketing strategy. How? Keep reading to find out! How…

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4 Steps to Creating a Content Marketing Strategy

creating your best content marketing strategy

Consumers are smart, especially online, forcing those of us in marketing and advertising to get more creative in how we reach them. Content marketing is a strategic marketing approach based on developing quality, relevant content for a specific audience. When done correctly, it can attract, retain, and educate your target audience, creating a connection between the consumer and your company….

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Instagram Video Marketing: 4 Tips to Visually Promote Your Product

Instagram video marketing

With more than 700 million users, Instagram is a powerful multimedia content marketing tool. But like any tool in your marketing arsenal, you have to know how to use it for it to truly be effective. You may be posting pictures on Instagram as part of your marketing strategy, but what about videos? Instagram videos not only add movement to a still feed,…

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Content Marketing: The Voodoo That We Do

content marketing

As marketers, we’re constantly looking for new, innovative ways to better engage our intended audience. We may get a little crazy sometimes, but that doesn’t mean there isn’t a method to the madness. In this blog post, we show you how we mix and match content marketing strategies to created sponsored campaigns that bring social success. How to Mix and Match…

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Spookily Effective Halloween Content Ideas

Halloween marketing ideas that are spookily effective

Our creative team and our influencers are constantly producing creative content ideas, like this viral Facebook video and this viral Facebook post. Coming up with great Halloween marketing ideas can be challenging, so we gathered their content to inspire your Halloween marketing campaigns. By creating useful, creative content like this, you can capture and engage consumers. Working with influencers to help you develop…

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4 Tips for a Killer Content Marketing Strategy

Content marketing guidelines

Building a content marketing strategy can feel overwhelming. We broke it down into these content marketing guidelines to offer you some guidance and help form your strategy from the bottom up. Content Marketing Guidelines 1. Know your audience Get inside your target’s head by viewing discussion forums and popular trends on social media. Identify the themes your audience is actively…

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8 Things You’re Missing from Your Millennials Marketing Strategy

How to Reach Millennials Online

Millennials are more 80 million strong in the United States, surpassing baby boomers as the nation’s largest living generation. They hold a lot of buying power – an impressive $200 billion annually. Unfortunately, marketing to millennials can be a struggle when you don’t know how to connect with them, since generally they don’t trust traditional advertising. Find out how to reach millennials online and harness that buying…

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How To Harness the Power of Current Events into Your Marketing Strategy

Current events can be a great vehicle to share your product with consumers. Not only are certain events, like the Olympic Games, a worldwide event, they’re also some of the most searchable topics on the web at that moment. Incorporating current events into your marketing can help increase your visibility and sell your product. Weaving the Summer Olympics into Your Content…

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