Bed Bath & Beyond
Simplifies College-Bound Shopping
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Build awareness among college students and their parents for Bed Bath and Beyond as the one-stop-shop for college. Promote BB&B’s Procter & Gamble products as back-to-college essentials.
The Sway Solution:
Sway engaged college students and parents of college bound students to craft lifestyle blog posts centered around the back-to-college shopping experience, as inspired by the Harmon Health & Beauty section of Bed Bath & Beyond. Specific Procter & Gamble products were mentioned to drive awareness of the store’s selection of college essentials. By activating students and parents, Sway was able to create messaging that was authentic and relevant to both target demographics. In addition to a gift card promotion, a Twitter party encouraged consumers to share their own college stories, which further positioned Bed Bath & Beyond as a great resource for college preparedness.