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Eliza Valdez

Influencer Marketing: 5 Metrics that Matter

metrics that matter

When you’re looking to create a successful influencer marketing campaign — on its own, or within a wider digital marketing mix — measurement is a key aspect of your strategy. Metrics give you the information you need to understand the impact of your current campaign, determine ROI, and fine-tune your future projects. The challenge with influencer marketing metrics is that…

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Improve Your Aim with Influencer Audience Targeting

Talk to any brand getting started in content marketing and you’ll likely discover a common goal: to impact the largest audience possible. (“I want my message to virtually disappear in a sea of online noise!” said no digital marketer ever.) Quantity has value, which is why Sway Group has the ability to tap into more than 100,000 influencers for high-volume…

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