All Posts By

Danielle Wiley

8 Influencer Marketing Mistakes (and How to Avoid Them!)

what are the most common influencer marketing mistakes?

There’s no doubt about it, partnering with a social media influencer to market your products can be extremely effective. While this is a relatively new form of marketing in the history of advertising, the trend of using influencer campaigns to reach highly targeted audiences shows no signs of slowing down. Followers often become devoted to an influencer’s authenticity, personality, and…

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Why Google’s New ‘nofollow’ Change Is Good News For Brands

What does Google's 'nofollow' change mean for influencer marketing?

Here’s a bit of news that brands and influencers may be interested in: Google just announced that the nofollow link attribute (i.e. rel=”nofollow“) will be seen as a “hint” rather than as a specific instruction for ranking purposes. Also, Google is adding two additional link attributes, “sponsored” and “ugc.” Oh, you may be saying, how very fascinating! Except not a…

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4 Tips for Creating a Killer B2B Content Marketing Strategy

What is a b2b content marketing strategy

What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? Unlike B2C content marketing, a B2B strategy supports organizational goals by targeting buyers. Ultimately, it’s all about driving leads and sales among busy industry professionals and business owners — which means that it’s more important than ever to be targeted, relevant, and engaging. At its…

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If Instagram Hides Likes: 6 Predictions for What May Change

6 predictions for what will happen if Instagram hides likes

You’ve probably seen a lot of recent coverage about Instagram being in the midst of testing a like-free environment. There are, of course, plenty of doomsday articles out there trumpeting THE END OF INFLUENCER MARKETING because without those teeny hearts, how will we all go on functioning? (One of my favorite headlines: Instagram Is Removing Likes and Influencers Are Freaking…

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How Parenting Influencers Reach Highly Targeted Markets

Blog post about finding influencers for your campaign.

Marketing online to parents has gone through big changes over the years, from the OG “mommy blog” to today’s diverse creators. The so-called mommy blog has evolved into a multibillion-dollar industry (is it any wonder, given that U.S. moms control 85% of household purchases, with a spending power of $2.4 trillion), and while today’s parenting audiences are still looking for…

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Running the Dipsea and Finding My Strength

This past weekend, I ran a legendary race called the Dipsea. It’s just over seven miles of treacherous trails, going from the center of my adopted hometown of Mill Valley to the blue oceanside of Stinson Beach. The first mile alone includes 700 uneven stairs built into the mountains. Training for a race like this and incorporating strenuous exercise into my…

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Make FOMO Part of Your Influencer Marketing Plan

influencer marketing plan

In 2013, the Oxford English Dictionary added the increasingly common term “FOMO”, defining it thusly: fear of missing out: anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website Yes, FOMO is a real word — and a real phenomenon. Thanks to the pervasive nature of social media, many…

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Why Does Influencer Marketing Work?

does influencer marketing work

Influencer marketing is a force to be reckoned with, and the industry is showing no signs of slowing down. We’ve all seen the data that supports this powerful form of marketing and the studies that show how today’s consumers are much more influenced by their peers than traditional advertisements. In fact, according to Nielsen’s Global Trust in Advertising report, 82% of…

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Seven Innovative Influencer Marketing Tactics That Experts Swear By

influencer marketing tactics

Influencer Marketing Tactics Are Evolving Is blogging dead? According to Google’s search results (as of this writing, anyway), there are over 34 million answers to this question, all of which vary by author opinion. In my experience as a previous blogger and  CEO of Sway Group, blogging is alive and well, but it sure does look different. Blogs have evolved and…

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Avoid this Influencer Marketing Mistake

influencer marketing mistake

At Sway Group, we’ve been all about influencer and content marketing since our inception. As the industry grows, we are thrilled to see so many brands engaging influencers as part of their marketing strategy. Less exciting, however, is the way in which some influencer platform companies are positioning influencers as a commodity. Just go to your software of choice, enter…

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