The Sway Blog
Stop Leaving Influencer Budget on the Table
First, the elephant in the room. As you all likely know, President Biden signed the TikTok ban bill yesterday. We […]
Spring Into Action: Fresh Updates
Spring has officially sprung, and here in Michigan I’m thrilled to see my garden coming back to life. My weeping […]
What is TikTok Shop? Everything You Need to Know
We’ve seen countless social media platforms try an in-app feature. The most notable was Instagram, which quickly became a complaint […]
Stay in the loop with episode 10 of The Art of Sway + ICYMI Podcast!
Happy post-eclipse day — I hope you, your ability to hear the word “totality” without adding a Valley Girl accent, […]
Next-level B2B: Leveraging Influencer Expertise for Market Success
Lately, we’ve seen a noticeable uptick in client interest around B2B influencer marketing — and I’ve got to say, it’s […]
How to Measure Influencer Marketing Success
It’s no secret that influencer marketing is one of the most beneficial marketing strategies these days. In 2024, an expected […]
Beyond the Headlines: Insights into Influencer Brand Collaborations
Get ready for a soapbox rant, friends! I addressed this topic via my LinkedIn recently, but this AdAge article and […]
How to Successfully Incorporate Storytelling in Influencer Marketing
In today’s competitive market, where consumers are bombarded with endless ads and promotions, brands constantly search for innovative ways to […]
Avoid campaign crunchtime: plan now to avoid the summer sweat
With spring now officially underway, it’s a good nudge for all of us to start looking ahead at the warmer […]
What to Know About Successful Influencer Campaign Management
There’s no denying that content is king these days. So, it’s no surprise that influencer marketing is a beneficial strategy […]
Inside Scoop: Navigating Social Media’s Latest Shifts for Influencer Success!
In the breakneck-paced world of social media, being ahead of the curve isn’t just a bonus — it’s the secret […]
Affiliate Marketing And Influencers: Redefining Brand Engagement In 2024
The landscape of influencer marketing is embracing an exciting and highly effective shift toward affiliate-based influencer marketing as a strategic […]
From Leaps to Bounds: How Social Media Morphed from 2020 to 2024!
Hey, Danielle here, popping into your inbox with our February scoop. And guess what? It’s a Leap Year, friends! That […]
5 Reasons To Partner With Influencers For Charity Campaigns
As you’ve likely noticed, influencers have become invaluable allies for brands. But they’re capable of doing more than just promoting […]
Find Your Perfect Match: Choosing The Right Influencer Agency!
In the ongoing whirlwind that is influencer marketing, trends zip by so fast, it’s hard to catch your breath — […]