The Sway Blog
Unlock the Power of Niche Influencer Marketing
Hi there, Welcome to 2025! I hope you’re stepping into this new year feeling refreshed, energized, or at least a […]
Discover 2025 Influencer Marketing Trends with Sway Group
Hey there, Our annual 2025 predictions piece is coming out shortly in Forbes, but that’s based more on our team’s […]
Check Out Sway Group’s Latest Press Hits!
Hey there, It’s been a busy few weeks of press hits around these parts. In case you missed these latest […]
Influencer Tips to Make Your Brand Shine This Holiday Season
Hey there, We just published a new article on Forbes with some of the holiday strategies we’ve been talking about […]
New Season Alert: The Art of Sway Podcast with Casey Benedict!
Hi there! I’m so excited to share that the newest season of The Art of Sway podcast has officially launched! […]
Creators Love Working with Sway Group: Here’s Why!
Hi there! I wanted to dedicate this newsletter to something that’s really and truly at the heart of what we […]
The Comprehensive Guide to UGC Marketing
With consumerism and over-consumption becoming quite popular topics on social media these days, creating authentic advertisements for a good or […]
Sway Group Joins Global Independent Agency Network
We have some very exciting news to share this week. Sway Group has become part of Worldwide Partners Inc (WPI), […]
Is Pinterest Part of Your Strategy? Let’s Brainstorm!
Hello, and happy October! (my favorite time of year thanks to my birthday at the end of the month) We […]
Canadian Influencers & Cold Emails: What Surprised Us in 2024
Hey there, This year has definitely kept us on our toes, and I’ve been reflecting on a few things that […]
Plan Early: Creative Holiday Content Ideas for Your Brand
Hi there, I know it feels like summer’s JUST starting to wind to an end, but here at Sway Group, […]
Everything to Know About Brand Marketing and Creating a Strong Strategy
If you’re familiar with marketing, then you’ve probably heard of brand marketing. It’s more than just a buzzword—it’s a crucial […]
Mastering LinkedIn: Tips to Boost Your Posts 🚀
Good morning! Do you feel like you get the LinkedIn algorithm? There are lots of people out there who share […]
The key to campaign success: Pivot. PIVOT!!
Hey there, Something I’ve been thinking about a lot lately is the importance of staying flexible when planning influencer marketing […]
How Entertainment Brands Can Leverage Creator Partnerships
When it comes to marketing for entertainment brands, creator partnerships have become increasingly popular–for a good reason. For entertainment brands, […]