The Sway Blog
Grow Your Audience: How to Use Instagram Marketing for Your Brand
With more than 1 billion active monthly users, Instagram is a great place to curate an audience for your brand […]
3 Tips on How to Provide Effective Content Feedback to Influencers
Influencer marketing is a great way to organically increase the visibility of your brand. The right partnership with a trusted […]
Is Your Lack of Diversity Showing?
FROM OUR CEO: I want to talk about representation this week, by way of complaining about Too Many “Inspiring” White […]
Don’t get TikTok? That’s okay, we do!
FROM OUR CEO: I have a confession to make: I’ve been a TikTok holdout. Even as the platform skyrocketed in […]
What Brands Should Know About Working With High-Profile Influencers
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the […]
Grow Your Audience: How to Use TikTok Marketing For Leads
Social media has reshaped the world of ads and brand marketing. Instead of paying for TV time, brands and businesses […]
Build Your Brand with TikTok Marketing: 5 Smart Tips for Creating Authentic Content
Build Your Brand with TikTok Marketing With more than 1 billion users worldwide, it’s no wonder TikTok has become prime […]
Leading through Tragedy and Trauma
FROM OUR CEO: Two weeks ago, I sent an email to our team, sharing how distraught my partners and I […]
How to Use Influencer Marketing to Grow Your Brand
Influencer marketing has become an increasingly mainstream marketing strategy in recent years, featuring a dramatic rise in popularity during the […]
Marketing to Gen X: How Brands Can (Finally!) Get it Right
Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest […]
Boost Brand Sales with Social Commerce Influencer Campaigns
When it comes to reaching target consumers at precisely the right moment to encourage a purchase, it’s hard to imagine […]
Macro Influencers: Everything to Know About Hiring High-Profile Creators
Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the […]
Successful Influencer Campaigns: 5 Best-Practice Tips
Successful influencer marketing campaigns can sway opinions, spark conversations, increase brand loyalty, and boost sales. In today’s noisy online environments, […]
CreatorIQ’s TikTok Partnership is Good News for Sway Group Clients
We have great news for anyone considering TikTok influencer marketing in 2022: thanks to our technology partner CreatorIQ, Sway Group […]
Influencer Marketing Trends for 2022
Interested in what we think the influencer marketing trends for 2022 will be? After another year like no other, it’s […]