The Sway Blog
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I was recently asked to contribute to a Fast Company article on creative ways to reward top performers in a […]
Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game
In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With […]
A How-to Guide for Successful Twitch Influencer Marketing
As a brand or business, it’s important to keep track of emerging social media platforms so you can take advantage […]
Episode 3: Jared Watson, NYU Professor, On Parasocial Relationships and the Future of CGI Influencers
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Fake Follower Checks: How to Find Authentic Influencers for Successful Influencer Marketing
Partnering with an authentic influencer who has real sway with their followers can increase brand awareness and sales. On the […]
Episode 2: Trendspotting and Gen Z according to Lynn Casey
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5 Tips for Planning a Successful Holiday Influencer Marketing Campaign
For influencer marketing agencies, summertime is when the holiday season truly begins. The holiday season is a prime opportunity for […]
Announcing The Art of Sway
You know that when a newsletter starts out with “HUGE NEWS!!!” you’re probably about to read about something that is […]
Brave Brands Only: Are You Ready for Social Shopping?
Is social commerce the Next Big Thing in influencer marketing, or the Next Big Fizzle? I’m sure you’ve seen some […]
Episode 1: Mary Nice Talks Gender Conditioning in the Workplace
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Influencer Marketing Authentication: First-Party Data Changes Everything
In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic […]
Brands Taking a Stand: Five Critical Tips for Getting it Right
In the past, no one would have expected or even wanted a consumer brand to share their thoughts on social […]
Sway Group’s Influencer Marketing Measurement Aligned with New ANA Guidelines
“How can I measure my influencer marketing?” If there’s one question that used to plague the influencer marketing industry more […]
3 Big Myths About NIL Influencer Marketing That Brands Need To Know
NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college […]
Being Real: We’re Excited for Sway Proof
FROM OUR CEO: Have you checked out the latest and greatest social media platform, BeReal? I’ve been using it for a […]