We’re ecstatic to share that last Friday, Sway Group and client Energems Chocolate EnergyTM received the PR News’ Digital PR Award for best Social Networking campaign.
Energems, an alternative to traditional energy drinks and shots, recognized that the industry primarily targeted young males in their marketing efforts and saw an opportunity to reach out to women (e.g., busy moms getting little sleep) looking for a low-calorie, great tasting energy boost.
Working with our extended network of Massive Sway bloggers, Sway Group recruited 80 unique content publishers across the country to build brand awareness and generate positive buzz for Energems. The response was, appropriately, massive. As a direct result of the Sway Group bloggers’ efforts, Energems received more than 100,000 free sample sign-ups, more than 7.3 million impressions with 2.3 million people reached, and an increase of 44,210 Facebook fans at the completion of the first phase. The messages of convenience, great taste, low-calorie and energy boosting properties were conveyed in all sponsored content.
It was a great honor to be recognized for our hard work with an amazing and forward-thinking client, among so many notable nominees. Truly, we consider all of our campaigns winners and strive for award-worthy results with each execution.
A full recap of the luncheon and award winners can be found here.