As the world has adapted to social media, the power of consumers has grown greatly. Consumers look toward their peers for recommendations and guidance on what trends to try and what products to buy. Now that we are all connected virtually, it’s much easier to get these recommendations from other consumers. Individuals with large following on social media networks and/or blogs can have a tremendous amount of influence over their audience.
How Influencer Marketing Can Improve Your Marketing Strategy
Discover how influencers can make your marketing strategy a success:
What is Influencer Marketing?
These online influencers include bloggers and social media users who have sway over their fans and their purchasing decisions. Their influence is typically comes from on their popularity, an expertise on a topic (such as cooking, DIY, or fashion), and their reputation. Their fans already trust the influencer’s opinion, making their sway that much more powerful.
Enter: influencer marketing. Working with online influencers presents an incredible opportunity for brands. By working with the right influencer and having them authentically promote a product or service that resonates to their audience, brands can have a huge return in terms of brand awareness, sales, or leads.
Why Should You Use Influencer Marketing?
Working with influencers is a much more organic way to reach consumers compared to traditional advertising. In fact, influencer marketing programs drive 16 times more engagement than paid or owned media. Marketing-induced consumer-to-consumer word of mouth generates more than two times the sales of paid advertising. In addition, 74% of consumers rely on social media to inform their purchase decisions, making this an important space for you to reach them.
How Do You Incorporate Influencers into Your Social Media Plan?
There are several ways to work with influencers, from sponsoring a blog post to using them as a brand ambassador. You can also leverage social media through amplification programs. This is when a group of influencers amplifies your message. You can also use influencers to host social media parties, which is when influencers post to the same network at the same time using the same message. Here are 5 ways you can work with influencers.
Looking for more info on influencer marketing? Try these posts:
- 5 Ways to Reach Your Target Audience with Influencer Marketing
- A Summer Spent with Influencers
- Finding the Best Influencers for Your Brand
Let’s Make Your Influencer Marketing Campaign a Success!
The easiest and most effective to find influencers is to use an influencer network, such as our Massive Sway network. If you’re interested in using influencer marketing, contact us below to learn about how you can tap into our large network of influencers.