Sponsored Blog Posts
Online publishers are uniquely positioned to help brands connect with their target demographic via high quality content across a variety of media platforms. Our experienced sales managers will work with you to determine the best creator for your campaign. For brands seeking a spokesperson with a strong social following, our exceptional roster is often the best option. These publishers are consistently recognized for their editorial excellence and ability to influence a widespread audience.
Want a traditional spokesperson with all of the benefits of a strong social following? Our Sway Group roster can deliver. Professional online publishers and social influencers are uniquely positioned to help advertisers connect with their audience, and we’ve got the campaign expertise to spark meaningful conversations and relationships. Our exceptional roster is comprised of high influence publishers in a number of content verticals including parenting, lifestyle, food, fashion, design, craft/DIY, beauty and fitness.
Social Influence Programs
When Sway Group launched in 2011, our programs were primarily blog-based, with social networks incorporated purely for the purposes of amplification. The landscape has changed dramatically, and our social influence programs are now among our most popular! We have offerings on all popular platforms, including Twitter, Instagram, Facebook, Pinterest, Snapchat and Vine.
Our company has a long history of engaging with bloggers in real time environments. We know how to generate excitement and get participants talking about your brand in an intimate, at-home setting. For brands seeking a more formal conference-type setting, we are the proud founders of Bloggy Boot Camp, highlighted by Fast Company as a “must-attend social media event.”
As YouTube, Instagram, and Facebook Live grow in popularity, we are seeing branded entertainment really come to the forefront. Our influencers are skilled at weaving your brand into an entertaining video that lives online. This can be as short as a 15 second Instagram video or as complex as a 10-minute webisode. Our relationships with most of the major MCNs allow us to pull in their talent as needed, based on your brand’s demographic requirements.
Sway Group offers full-service programmatic ad buying capabilities, including display, native and video ad formats. Ad buys can be targeted both demographically and geographically and can also run alongside long-form sponsored content, generating increased engagement and performance.