Sway Group

Influencer Marketing: Selfies That Sell

By July 1, 2017 No Comments

We all know the old cliche of a picture is worth a thousand words. Well, today, we’re putting some truth behind this statement. So sit back, relax, and learn how to turn your selfie and other visual content into earned media with influencer marketing.

influencer marketing

How to Use Influencer Marketing to Increase Sales

These influencer marketing tips are sure to make your selfie sell itself:

At Sway Group, our network of 90,000+ influencers is perfectly skilled in turning fun, creative photos into powerful marketing campaigns. How? Because they connect with their followers through authenticity and genuineness. To put it plainly: they’re real people sharing real opinions on great products. Influencers aren’t celebrities. Instead, they’re individuals who are passionate about a specific trade whether it be fitness, beauty, or cooking. Because of this, they’re able to utilize their talent to create content that speaks for itself.

So how does this tie into selfies? Glad you asked. Since their audience already trusts their opinion, influencers are then able to use their preferred social media platform to post a selfie with your product. The best part? Influencers have thousands and sometimes millions of followers so your sponsored post will be liked, reposted, and shared all across the board. Moreover, once they see their idol using your product, they’ll feel inclined to check it out for themselves. This is because of the massive sway they hold over their followers’ purchasing power.

You’re probably asking, so how do I find the right influencer to promote may brand’s product? The answer is simple. Just give us a shout to get in touch with our expansive network of influencers. From there, we’ll help you find the influencer that perfectly matches your product, target audience, and core values. So what are you waiting for? Contact us today to get started with your influencer marketing campaign!

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Looking for tips for working with influencers? Check out the links below!