In a culture where the average attention span is less than 5 minutes, Snapchat is a marketer’s dream. With more than 100 million users, Snapchat provides unique opportunities for your brand to share your personality and build a relationship with potential customers in literally a matter of seconds. You might think that a 7-second snap might not have much leverage, but featuring constant creative content on your Snapchat (and 8 billion video views on the platform daily), a series of snaps is a highly effective relationship building tool that will help you grow Snapchat followers.
Once you have a Snapchat account, building up a loyal base of followers is key. So how can you do that? We’re sharing 3 tips guaranteed to help you grow Snapchat followers:
3 Tips to Grow Snapchat Followers
Find out how you can grow Snapchat followers in just 3 simple steps:
- Connect with Others
Like all social media platforms, the more you engage, the more others will engage with you. You can’t grow Snapchat followers if you aren’t planning to follow others. Connect with as many brands and individuals as you can, and always follow people back. Think big, but also think local. Location features on Snapchat are a great way to find other users around you to follow, and they also help you promote yourself to people nearby. You can also submit snaps to the stories for a unique event or location. This let’s you go beyond your own followers and connect with a global audience.
- Leverage Stories
Snapchat stories are 24-hour snaps that can easily be re-watched (as opposed to direct snaps which disappear after a matter of seconds). Since your followers can watch your stories as many times as they want within a 24 hour period, it’s a great way to promote your brand to people who might not follow you yet. A friend can replay your story to someone, who will then follow you. Most notably, stories welcome your followers behind-the-scenes and make them feel like they are part of your team. Sharing exclusive content as a Snapchat story will keep you connected to new and existing followers.
- Experiment with Snapcodes
Remember QR codes? Yeah…we do too. But don’t fear! Snapcodes are the cooler, younger sibling of QR codes. We promise. Snapcodes are unique, scannable codes that make adding new Snapchat friends and opening Snapchat content even easier. (Need a how-to lesson? Click here.) By featuring a Snapcode for your brand, you’ve just created a quick, easy way for Snapchat users to instantly follow you. Post your Snapcode on your website and printed materials. If your brand has brick and mortar stores, post your Snapcode at the checkout counter so people can easily add you while waiting in line. Because you can only find and follow users with their exact name, this expedites the process of growing Snapchat followers.
Looking for more ways to grow your audience on social media? Check out the posts below!
- 5 Ways to Use Snapchat for Business
- 3 Tips for Marketing through Social Media
- 8 Instagram Tips for Business
Let’s Make Your Next Social Media Marketing Campaign a Success:
Following other users, posting snapchat stories, and creating a company Snapcode are great ways to share your brand’s message and grow Snapchat followers. Contact us below to learn how working with one of our influencers can take your social media marketing campaign to the next level: