Influencer Marketing: 5 Ways to Reach Your Target Audience

By January 3, 2017Influencer Marketing

Influencer marketing consists of two essential pieces: an influencer and a target audience. An influencer is someone who persuades others and their purchasing decisions. These influencers are utilized to market products and services to an ideal audience. Their influence can originate from their reputation, expertise, or popularity, all of which can be used to reach a target audience.

Influencer marketing campaigns drive 16 times more engagement than paid or owned media. That’s because 74% of consumers rely on social media to inform their purchase decisions. Influencer marketing has also generated twice the sales of paid advertising. With that said, there has never been a better time to incorporate influencer marketing into your company’s marketing strategy:

Your Target Audience: How to Reach Them with Influencer Marketing

How to Use Influencer Marketing to Reach Your Target Audience

Here are 5 guaranteed ways to reach your target audience:

1. Sponsored Blog Posts

Bloggers have an excellent platform for increasing brand awareness and driving product sales. They have an established audience, who has already developed trust in the blogger’s opinion. By sponsoring a blog post, you can hire a blogger to write a post about your product. While you can give some general guidelines and key marketing messages, it’s best to give them creative freedom so the post seamlessly blends into their blog and feels natural to their readers.

2. Twitter Party

Partnering with influencers on Twitter is another easy way to instantly reach your ideal audience. By doing so, you can create a Twitter Party where you can chat about a specific topic for an hour. The key to a successful Twitter Party is to select influencers with an engaged audience that matches your target demographic. In turn, their audiences will see the tweets and join in the conversation. This helps to spread your campaign messages exponentially throughout the network.

3. Live Events

Hosting live events is also an effective way to communicate a brand message. Live events let you bring in several influencers who will amplify your message through social media and/or a blog post. Since you are using more than one influencer, you will reach more audiences at a time. Hosting a live event also lets your audience directly experience your products. Your audience can see exactly how your product works and truly understand its advantages, whether it’s a food product they can taste or a baby product that can be demonstrated.

4. Social Influence Programs

Social influence programs help you reach your brand’s target demographic whenever and wherever they are. The trick to successfully attracting your brand’s goal audience is connecting with the right influencers on the right social network.  If posts are engaging, the influencer’s followers will share them, which helps you reach even more people.

5. Brand Ambassadors

Influencers make for great brand ambassadors because they combine the qualities of a traditional spokesperson with all the benefits of a strong online following. They can help spread your brand message in variety of ways, from social media updates to blog posts, live appearances and more. By hiring an ambassador that uses multiple platforms to amplify your brand’s message, you can have even more sway over their followers.

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Interested in learning more about how influencer marketing can increase your company’s success? Check out the links below:

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If you’re interested in any of these influencer marketing strategies, learn about how you can tap into our network of over 90,000 influencers to reach your target audience:

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